Swachh Bharat Abhiyan (Clean India Mission) launched on 2nd October 2014 by Prime Minister Shri Narendra Modi as a nationwide campaign to achieve “Swachh Bharat” by 2019 (Gandhi Jayanti 150th birth anniversary)
Flagship program of Ministry of Jal Shakti (formerly Ministry of Drinking Water & Sanitation) and Ministry of Housing & Urban Affairs
Two components: Swachh Bharat Mission-Gramin (rural) and Swachh Bharat Mission-Urban
Phase-II (2020–2025) focuses on sustainability, ODF+ & ODF++ villages, solid & liquid waste management, and behavioral change
WASH: Integrated Water, Sanitation and Hygiene strategy recognized by WHO/UNICEF as key determinant of child health & survival
Objectives (Pediatric Relevance)
Eliminate open defecation (ODF status)
Improve access to safe drinking water, sanitation facilities & hand hygiene
Reduce under-5 morbidity & mortality due to diarrhea, pneumonia, soil-transmitted helminths & environmental enteropathy
Behavior Change Communication (BCC): Community-led total sanitation (CLTS), triggering, Swachhata Hi Seva campaigns, involvement of ASHA, AWW & school children