Launched on 25 December 2014 by Ministry of Health & Family Welfare (MoHFW), Government of India under National Health Mission
Special catch-up campaign to strengthen Universal Immunization Programme (UIP)
Objective: Achieve ≥90% full immunization coverage (FIC) rapidly by targeting unvaccinated and partially vaccinated children and pregnant women
Focus on 216 high-focus districts initially with low RI coverage, urban slums, migrants, tribal and hard-to-reach areas
Objectives
Increase national FIC from ~65% (NFHS-4) to >90%
Reduce morbidity and mortality due to 12 vaccine preventable diseases (VPDs)
Strengthen RI micro-planning, cold chain, monitoring and community mobilization
Bridge equity gaps in immunization coverage
Target Population
Children 0–2 years (extended to <5 years in Intensified MI rounds)
Pregnant women
All UIP beneficiaries in identified low-coverage districts/blocks
Vaccines Covered
Initially 7 antigens (BCG, DPT, OPV, Measles, Hepatitis B, Hib, JE in endemic areas)
Later expanded to full UIP schedule: Pentavalent, Rotavirus, Pneumococcal Conjugate Vaccine (PCV), Inactivated Polio Vaccine (IPV), Measles-Rubella (MR), Td, Japanese Encephalitis, HPV (in selected states)