Infant And Young Child Feeding (IYCF) Strategy

Definition And Global Framework

The IYCF strategy is a comprehensive framework developed by WHO and UNICEF (2002) and adopted by the Government of India to improve child survival, growth, and development.
Goal: To protect, promote, and support optimal feeding practices for infants and young children, focusing on the first 1000 days of life (conception to two years).

Early Initiation: Initiation of breastfeeding within one hour of birth (“The Golden Hour”) for both vaginal and cesarean deliveries.
Colostrum Feeding: Ensuring the child receives colostrum (first milk), rich in IgA and growth factors; avoiding pre-lacteal feeds (honey, ghutti, sugar water).
Exclusive Breastfeeding (EBF): The infant receives only breast milk (including expressed breast milk) for the first six months. No other solids or liquids, including water, are permitted (except ORS, drops, or syrups of vitamins/medicines).
Continued Breastfeeding: Breastfeeding should continue up to two years of age or beyond, as it remains a significant source of energy, high-quality protein, and fat-soluble vitamins.

Timely Initiation: Introduction of semi-solid, nutrient-dense foods at exactly six months (180 days) of age.
MACS Criteria for Quality CF:
- Meal Frequency: 2–3 times/day (6–8 months); 3–4 times/day (9–23 months) with 1–2 additional nutritious snacks.
- Amount: Starting with 2–3 tablespoons per feed, gradually increasing to a half-teacup (125ml), and finally a full teacup (250ml) by 12 months.
- Consistency: Transitioning from pureed/smooth (6 months) to thick mashed (8 months) to finger foods (9 months) and finally family pot food (12 months).
- Snacks: Nutrient-dense items (fruits, yogurt) provided between main meals.

Feeding the child slowly and patiently; encouraging but not forcing.
Minimizing distractions during meals; maintaining eye contact and verbal interaction.
Responding to the child’s hunger and satiety cues.

Counseling mothers on adequate caloric intake and micronutrient supplementation (IFA and Calcium) during pregnancy and lactation to ensure successful IYCF outcomes.

The Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992 (amended 2003).
Prohibits all forms of promotion, advertising, and free sampling of infant milk substitutes and feeding bottles to the public and health workers.

Implementation of the “Ten Steps to Successful Breastfeeding.”
MAA (Mothers Absolute Affection): A flagship program in India to revitalize breastfeeding support at public health facilities through capacity building of healthcare providers and community-level awareness.

Early Initiation of Breastfeeding: Proportion of children born in the last 24 months who were put to the breast within one hour of birth.
Exclusive Breastfeeding (0–5 Months): Proportion of infants aged 0–5 months who are fed exclusively with breast milk.
Minimum Dietary Diversity (MDD): Proportion of children 6–23 months who receive foods from at least 5 out of 8 defined food groups (Grains/tubers, Pulses/nuts, Dairy, Flesh foods, Eggs, Vitamin A-rich fruits/veg, Other fruits/veg, Breast milk).
Minimum Meal Frequency (MMF): Proportion of children 6–23 months who receive solid, semi-solid, or soft foods the minimum number of times.
Minimum Acceptable Diet (MAD): Composite indicator requiring both MDD and MMF.

Feeding in Emergencies: Prioritizing breastfeeding; strict control over donations of milk substitutes.
HIV and Feeding: In India, the current policy (NACO) aligns with WHO: Mothers living with HIV should breastfeed for at least 12 months while being on lifelong ART (Triple Drug Regimen), as the benefits of breastfeeding outweigh the risk of transmission.

POSHAN Abhiyaan: A multi-ministerial mission targeting stunting, undernutrition, and anemia through behavior change communication (Jan Andolan).
Village Health Sanitation and Nutrition Day (VHSND): A community platform for monitoring growth and counseling caregivers.
Home-Based Care for Young Child (HBYC): ASHA visits at 3, 6, 9, 12, and 15 months to ensure IYCF compliance.